Join the conversation

Stay informed

Member Login

MEMBER PERK!! This year the @HorowitzInsight Cultural Insights Forum will be held in Miami at @Telemundo Center on Thursday, 9/27. We have secured a special 25% registration for our HPRA Miami Members. Use PROMO CODE: HPRA18 at check out. They have a great list of speakers lined up! See you there! bit.ly/2OmiVU0 #culturalinsights18 ... See MoreSee Less

MEMBER PERK!! This year the @HorowitzInsight Cultural Insights Forum will be held in Miami at @Telemundo Center on Thursday, 9/27. We have secured a special 25% registration for our HPRA Miami Members. Use PROMO CODE: HPRA18 at check out.  They have a great list of speakers lined up! See you there! http://bit.ly/2OmiVU0 #culturalinsights18

Get to know Loren Antonio Durán, Account Supervisor at Finn Partners Travel / Lifestyle

How did you get into the field of PR/Comms?
I knew from a young age that I wanted to work in the world of communications. Growing up, I always told my friends that I wanted to be one of those “people” referenced when people would say, “have your people call my people.” When I moved to New York to attend St. John’s University, I decided to follow my heart and majored in Public Relations.

Favorite part of your PR role?
My favorite part of PR has to be networking and the vital role it plays in our career. Whether it’s building relationships with journalists, influencers or strategic partners, conversations go a long way in this industry. There is always someone to meet—there are over 7 billion people on earth, the networking opportunities are endless.

Biggest accomplishment in your career?
Although the numerous placements I generate across the board are great and always uplift me, I feel that the biggest accomplishment has been the opportunity I’ve had to work with such trailblazers in the industry. An accomplishment that I hope continues to garnish and results in me paying it forward and passing on the torch to future generations. To me, a title has never mattered as much as the experience and knowledge one can gain— that has no price.

What advice can you provide the incoming generation of PR professionals and those whom might be pivoting their career into PR from another specialty?
We are part of an industry that is forever evolving. Stay relevant on trends and don’t hesitate to take refresher courses on processes and tactics. And perfect your writing! You would be surprised by how many talented individuals limit their success because of a lack of writing skills.

As a PR professional, you can’t live without…
There are tools we all need to do our jobs such as computers and phones. But in all honesty, I don’t know where I’d be without SNACKS! Although every time I’m munching I always say there goes my fake diet again, you’d be surprised how many times a quick little snack has saved my life.
... See MoreSee Less

Get to know Loren Antonio Durán, Account Supervisor at Finn Partners Travel / Lifestyle

How did you get into the field of PR/Comms?
I knew from a young age that I wanted to work in the world of communications. Growing up, I always told my friends that I wanted to be one of those “people” referenced when people would say, “have your people call my people.” When I moved to New York to attend St. John’s University, I decided to follow my heart and majored in Public Relations.

Favorite part of your PR role?
My favorite part of PR has to be networking and the vital role it plays in our career. Whether it’s building relationships with journalists, influencers or strategic partners, conversations go a long way in this industry. There is always someone to meet—there are over 7 billion people on earth, the networking opportunities are endless.
 
 Biggest accomplishment in your career?
Although the numerous placements I generate across the board are great and always uplift me, I feel that the biggest accomplishment has been the opportunity I’ve had to work with such trailblazers in the industry. An accomplishment that I hope continues to garnish and results in me paying it forward and passing on the torch to future generations. To me, a title has never mattered as much as the experience and knowledge one can gain— that has no price.  
 
What advice can you provide the incoming generation of PR professionals and those whom might be pivoting their career into PR from another specialty?
 We are part of an industry that is forever evolving. Stay relevant on trends and don’t hesitate to take refresher courses on processes and tactics. And perfect your writing! You would be surprised by how many talented individuals limit their success because of a lack of writing skills.
 
As a PR professional, you can’t live without…
There are tools we all need to do our jobs such as computers and phones. But in all honesty, I don’t know where I’d be without SNACKS! Although every time I’m munching I always say there goes my fake diet again, you’d be surprised how many times a quick little snack has saved my life.

 

Comment on Facebook

Wepa congrads on your success you doing it way big cuz congrads on your article hit me up when you have a Chance.. .hit me up on messenger ...luv

SNACKS!!!!!!!! ❤️

Join now

Looking for your next gig?

What’s going on